MAGMAX Brand Identity

Agency

Luvinger & Together

Client

MAGMAX

Contribution

Brand IdentityLogo DesignVisual Identity
Sales Presentation DesignAI Asset Creation
A tradesman on a rooftop wearing the MAGMAX belt
A close-up of the MAGMAX belt's shoulder strap

Overview

MAGMAX is a startup developing a magnetic utility belt system for tradespeople, designed to simplify the way professionals carry and access their tools. The project included creating the brand identity,
logo and visual language to support the product launch and sales presentations.

The Brief

Create a bold and memorable visual identity for a new startup entering the professional workwear market, reflecting durability, innovation and a rugged American-inspired aesthetic.

Two models wearing MAGMAX-branded t-shirts, on pink and red backdrops

My Contribution

Logo

Designed the selected logo from three concepts presented to the client.

Branding

Contributed to shaping the brand's visual identity, including typography, color palette and supporting graphic elements.

Presentations

Designed sales presentations
to communicate the product and brand consistently.

Collaboration

Collaborated closely with the studio and the client throughout the creative process.

The MAGMAX brand guide and the embroidered logo patch
MAGMAX merchandise and belts — a visor, a cap and the belt worn on site

Thanks

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