main goal

TasteHub’s main goal is to create a seamless and effective platform that connects private chefs with clients – making it easy and trustworthy for users to book, helping chefs reach more potential customers, while supporting and advancing the platform’s business model.

main goal

TasteHub’s main goal is to create a seamless and effective platform that connects private chefs with clients – making it easy and trustworthy for users to book, helping chefs reach more potential customers, while supporting and advancing the platform’s business model.

The TasteHub listing in a browser's site suggestions, and its icon on an iPhone home screen

User Needs & Insights

The first step in designing a solution that meets TasteHub’s goals was identifying the core needs of all sides – the chef, the client, and the platform itself.

Chef's

Chefs are busy running a business - they don’t have time for mismatched leads or endless back-and-forths. They need requests that match their services, tools to build trust quickly, and a clean way to manage everything: menus, messages, and bookings.

Client's

Clients are planning special moments - and they don’t want guesswork. They need to know right away if a chef fits their vibe, their event, and their budget. Clear info, real photos, and fast communication make all the difference between browsing and booking.

Business Model

TasteHub is a business platform - and it needs a system that works. That means keeping all activity inside the platform, offering real value to chefs, and tracking every interaction to keep improving. Smart matching, accurate data, and a complete booking flow.

User Needs & Insights

The first step in designing a solution that meets TasteHub’s goals was identifying the core needs of all sides – the chef, the client, and the platform itself.

Chef’s

Chefs are busy running a business - they don’t have time for mismatched leads or endless back-and-forths. They need requests that match their services, tools to build trust quickly, and a clean way to manage everything: menus, messages, and bookings.

Client’s

Clients are planning special moments - and they don’t want guesswork. They need to know right away if a chef fits their vibe, their event, and their budget. Clear info, real photos, and fast communication make all the difference between browsing and booking.

Business Model

TasteHub is a business platform - and it needs a system that works. That means keeping all activity inside the platform, offering real value to chefs, and tracking every interaction to keep improving. Smart matching, accurate data, and a complete booking flow.

Market Snapshot

To ensure TasteHub meets real market needs, I explored platforms across three categories – direct chef platforms, service marketplaces, and social profiles.

Direct Chef Platforms

Service-Based Marketplaces

Top Personal Profile Platforms

Definition of TasteHub’s Core Pillars

The key elements I defined to address the needs of the chef, the client, and the platform.

Clarity

The profile helps clients quickly understand if a chef fits their needs – through specialties, price range, service type, and availability.

Smart Matching

The platform matches clients with relevant chefs based on the details both sides provide – saving time and preventing irrelevant requests.

Request Management

Chefs have a clear overview of received requests, sent proposals, and closed deals – allowing them to manage their workflow efficiently.

Trust

Real food photos, verified reviews, and transparent
pricing help clients feel safe and confident when booking.

Growth Tools

offers premium features that help chefs improve their profiles, increase visibility, and drive bookings – all aligned with a sustainable business model.