The Tnuva Shavuot cookbook open on a marble counter, a recipe spread facing up

Tnuva 100 Shavuot Cookbook

Agency

Luvinger & Together

Client

ynet&Tnuva

Contribution

Editorial DesignLayout DesignCreative Collaboration
Photoshoot CollaborationAI Image Enhancement
The cookbook's opening pages — the 100th-anniversary Shavuot cover flanked by two recipe spreads
An index spread — thumbnails of every recipe in the book, across both facing pages
A recipe page — a tray bake shot from aboveA recipe page on a warm neutral backgroundA dessert page with the dish filling the frame

Overview

A 45-page annual cookbook created for Tnuva's Shavuot campaign, celebrating the brand's 100th anniversary. The project brought together editorial design, food photography and close collaboration across the entire production team to create a cohesive and engaging publication.

The Brief

Create a cookbook where every recipe integrates seamlessly with a full-page photograph while maintaining readability, clear visual hierarchy and consistency. Every spread needed to feel unique while still belonging to one cohesive editorial system.

Two facing full-bleed spreads — a savoury potato bake and a cigar pastry, styled on linen
A spread built around a single dish on a pale backgroundThe facing page, the recipe set beside the photograph

My Contribution

Concept

Collaborated with the client and the multidisciplinary production team to shape the creative concept and visual direction.

Art Direction

Collaborated closely with the photographer and food stylist during the photoshoots to plan compositions that seamlessly integrated editorial content with the photography.

Editorial

Collaborated on developing the booklet's grid, typographic hierarchy, and editorial layout throughout the project.

AI Enhancement

Enhanced selected images using AI tools where needed to support the final design.

A recipe spread with the dish centred on a tiled surfaceA spread with a tart cut open beside its recipeThe facing page of the same recipe
A full-bleed spread — a dessert photographed from above, facing the recipe over the photograph
A spread on a soft pink backgroundThe facing page of the same spread
A two-page recipe spread — the lemon cake photographed whole beside its sliced serving, with the recipe text set into the right-hand page
A closing spread — the finished dish styled on a table, and its facing page, framed together in one image

Thanks

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