Create simplified, meaning, and rewarding recycling process for everyone
The Problem Statement
Recycling feels complicated, Inconvenient and Demotivating.
Main Goal
ReBin’s main goal is to encourage and increase recycling habits among users. To achieve this, ReBin offers a simple and accessible platform that makes the recycling process easier - for beginners and experienced users alike.
Before we dive in
A quick teaser to bring Rebin to life
user research
To ensure ReBin provides an effective solution,
i conducted in-depth research on both recyclers
and non-recyclers
Through interviews, surveys, and user journey mapping, I identified common pain points in the complexity of the recycling process.
I don't recycle because I feel like I'm not really making a significant change, so what's the point
of even trying?
Daniel Cohen
Doesn't Recycle
Not all the bins are available in my neighborhood, and I have to walk a lot to recycle, which is tiring and
a bit unrewarding, but I do it anyway because I understand the importance
Tomer Shani
Challenged Recycler
I tried recycling because I understand its importance, but the mess and effort of sorting and storing items at home made me give up
Sarah Levi
Tried Recycling
What really challenges the users
65% of users reported that the
process is too complicated for them
75% of users don’t find recycling
meaningful or impactful
85% of users said they struggle to
maintain motivation over time
50% of users said there aren’t
enough recycling bins in their area
competitive landscape and reference research
Recycling apps
Features & Behavior
Leading trends
addressing the pain points
Meaning
Information about users environmental contribution and how their actions have positively impacted it.
Motivation
Goals, incentives, and rewards to enhance motivation for recycling.
Easy Process
A simple and fast recycling process, with minimum steps and complexities, saving time and effort.
Bins Location & Availability
Information about nearby and available recycling bins.
Knowledge
Information about which items are recyclable.
And that's how
Rebin was born
ReBin
a smart recycling system based on a network of bins that automatically sort waste using AI technology.
The accompanying app guides the process, tracks the recycling impact, and provides knowledge, personal goals, and incentives - making recycling simple, understandable, and motivating
And that's how
Rebin was born
How does it work
