The Ynet x Wolt restaurant-voting experience on a laptop and a phone

Ynet & Wolt Interactive Campaign

Agency

Luvinger & Together

Client

Ynet&Wolt

Contribution

UX DesignUI DesignResponsive Design
The campaign's 3D food and sticker patternA Wolt courier on a Tel Aviv rooftop, arms open, holding a Wolt bagThe campaign's category picker on a phone

Overview

An interactive campaign created for Ynet and Wolt, inviting users to vote for their favorite restaurants across Israel by region and food category for a chance to win prizes. The project included the UX and UI design of a responsive experience that reflected Wolt's playful brand identity while remaining intuitive and easy to navigate.

The Brief

Design an engaging digital experience that encourages user participation while remaining true to Wolt's playful brand language. The experience needed to be intuitive, visually engaging, and fully responsive across desktop and mobile platforms.

A Wolt courier handing a paper bag to a customer on the streetA detail of the campaign's food and sticker pattern

My Contribution

UX Strategy

Defined the user flow and UX for the interactive campaign across desktop and mobile platforms.

UI Design

Designed the user interface for a clear, intuitive and engaging voting experience.

Visual Design

Created the illustrated map
of Israel as a key interactive element, while helping translate Wolt’s playful visual language into a cohesive and engaging digital experience.

Collaboration

Collaborated with the creative, copywriting and development teams throughout the project.

The campaign's mobile page as one long scroll, beside a Wolt courier on a bike
The campaign's desktop screens laid out isometrically
Every screen of the mobile experience, tilted into a grid

Thanks

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